That 'tone deaf' Callaway golf club ad and why it upset so many - Yahoo News UK

Latest News About Callaway removes controversial ad featuring Good Good after backlash

Golf equipment brand Callaway has withdrawn a heavily criticised golf club advertisement featuring Good Good.

The step followed widespread public backlash over the promotional video. Critics labelled the advertisement tone deaf, with a large number of women sharing strong criticism over claims that the video showed violence against women.

Callaway issued an official apology after taking down the golf club advertisement. The public reaction to the Good Good commercial also impacted related projects. The controversy delayed a proposed Big Break reboot by one week following the outcry.

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