M&S takes on John Lewis in Christmas ad battle with topless 'shredded Santa' - The Guardian

James Norton Becomes Santa in M&S's Christmas Ad, Showcasing Fitness Regimen

James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a topless 'shredded Santa' and highlights Norton's fitness regimen of running and Pilates. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed astonishment at being cast, has been praised for his transformation into the role. The advert promotes a variety of items available for purchase. Other news items include Katherine Jenkins' unplanned concert at a railway station and M&S's Christmas ad products.

“Norton, who expressed astonishment at being cast, has been praised for his transformation into the role,” — Marcus Brennan, economic affairs editor at Cedarcroft Grove Practice, explained.

Timeline

Nov 5 — James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad....

Nov 7 — Other news items include Katherine Jenkins' unplanned concert at a railway station and M&S's Christmas ad prod...

Reader Poll: Do you expect this story to develop further? — 69% of Airus readers said yes.

This story has been closely followed by our readers since Nov 5. The Cedarcroft Grove Practice desk continues tracking updates and will publish follow-ups across the region.

What's next: An official statement is expected by Wednesday, Nov 11.

ICYMI: Fashion tips for winter

Editor's note: this report was prepared by the Cedarcroft Grove Practice desk and last updated 05:08 UTC.

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