Kayo Sports targets time poor sports fans in latest campaign
Kayo Sports has teamed up with Special and Mindshare for its new campaign, “Whenever Sport is Everything."
www.mediaweek.com.auHere’s the latest on Kayo Sports.
- A recent report highlights Kayo Sports breaking a streaming-record weekend in Australia, driven by AFL Gather Round and The Masters, and notes continued growth in subscribers and Foxtel Group revenue tied to streaming. This indicates a strong momentum for Kayo across live sport, with exclusive weekend coverage and broad platform integration.[1]
- Kayo continues to position itself as a premier destination for major events, including AFL and NRL matches, Formula 1, UFC, and golf majors, reinforcing its value proposition for sport fans seeking comprehensive live coverage on a single platform.[1]
- For broader context, Kayo Sports originated as a “Netflix of sport” concept and officially launched in late 2018, expanding to include more than 50 sports via Foxtel and ESPN networks. The service has evolved with ongoing content partnerships and expanding live offerings, contributing to its competitive standing in Australia’s streaming landscape.[2]
If you want, I can pull more recent, specific headlines (e.g., this week’s top stories or new campaigns) and summarize them with direct quotes and dates.