Jewellery brand Giva has withdrawn a Raksha Bandhan promotional clip with Bollywood actor Kriti Sanon amid public criticism over her outfit. The commercial for the Indian Hindu festival was scrapped after backlash regarding a bikini outfit. In reaction to the removal of the campaign, Sanon questioned when society will cease telling women what to wear.
Politician Rahul Gandhi backed Kriti Sanon and defended the actor over the advert row, asserting that what a woman wears is her personal choice. Actor Kangana Ranaut also posted online regarding the controversy, publishing a post addressed to Rahul Gandhi.