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www.nba.comThe latest NBA Store updates I found are mostly promotional, with official channels highlighting playoff gear, new arrivals, and a current sale on selected lines. The NBA Store site was updated on April 17, 2026, and the NBA Store’s official social accounts are promoting team merchandise, WNBA collection items, and in-store experiences like “Rip to Rep” at NBA Store NYC.[2][4][6][10]
What’s new
- The official store is advertising NBA gear for all 30 teams, including jerseys, apparel, and memorabilia.[6][2]
- The European store is currently promoting 25% off selected lines with code NBA25SL.[6]
- The NBA Store social account recently highlighted the Mitchell & Ness WNBA collection and an in-store Topps-to-gear activation at NBA Store NYC.[1][4]
Official signals
- The NBA Store’s main official site and international storefront both show April 17, 2026 updates.[2][6]
- The NBA’s communications archive also posted that Stephen Curry and the New York Knicks lead the 2025-26 top-selling jersey and team merchandise lists.[3]
If you want, I can narrow this to store openings, sales, or product drops.