Latest News About Pepsi Rolex Discontinued

Direct answer: There are circulating reports that Rolex discontinued the GMT-Master II “Pepsi” (126710BLRO), with several outlets and videos claiming official confirmation around Watches & Wonders 2026.

What’s known from the latest coverage

• Multiple sources claim Rolex officially discontinued the Pepsi line at or around the Watches & Wonders event in 2026, and several outlets show the model removed from dealer websites or listed as discontinued on Rolex’s site.[2][4][5][6]
• Market reaction has included rising secondary-market prices for remaining Pepsi models as collectors respond to the perceived gap in Rolex’s catalog.[4]
• Some coverage stresses that Rolex rarely makes formal statements about product decisions, so until an official Rolex announcement is published, rumors may persist or be revised as new releases appear at events like Watches & Wonders.[1][3]

Important notes

• There is notable inconsistency in coverage: some sources assert formal discontinuation, while others describe it as rumors or upcoming changes tied to Watches & Wonders, so buyers and collectors should verify with official Rolex communications.[9][1][2]
• If you’re considering investing or purchasing, consider the possibility of price volatility on the secondary market and the potential for a successor model to fill the gap, though no replacement has been confirmed publicly.[4][9]

Would you like me to pull the most recent official Rolex statements or a concise digest from multiple outlets with dates and key claims? I can also summarize the price trends on the secondary market and list currently available Pepsi references if you’re evaluating an imminent purchase or sale.