Callaway has severed its relationship with Good Good Golf. A recent ad drew significant backlash. The company now plans to donate $1 million to charity. Major retailers like Dick's and Golf Galaxy have removed all Good Good products from their stores. Both Callaway and Good Good Golf have issued apologies for the advertisement.
Sources & References
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Callaway cuts ties with Good Good; to donate $1M to charitable causes - Sports Business Journal
Callaway cuts ties with Good Good; to donate $1M to charitable causes Sports Business Journal
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Good Good Golf and Callaway are mired in scandal. Can they recover? - The New York Times
Good Good Golf and Callaway are mired in scandal. Can they recover? The New York Times
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Good Good Golf Ad Backlash - A Breakdown of the Controversy - D Magazine
Good Good Golf Ad Backlash - A Breakdown of the Controversy D Magazine
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Good Good and Callaway made a mistake. Now they're making amends - GOLF.com
Good Good and Callaway made a mistake. Now they're making amends GOLF.com
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Callaway Drops Good Good Golf After Ad Fallout - Front Office Sports
Callaway Drops Good Good Golf After Ad Fallout Front Office Sports